Meet Shalie Dahl Moore of Wheelhouse Fish Co.

By Paul Hayden
We are very exciting to have Shalie Dahl Moore of Wheelhouse Fish Co. 
  • This Saturday - Olive Ovation in Ladue this Saturday April 20th from 3pm-5pm
  • Next Week - Forsyth -  The Wine and Cheese Place in Clayton Saturday April 27th from 3pm-5pm

Meet Shalie Dahl Moore of Wheelhouse Fish Co. Saturday, April 20th from 3-5pm!
Olive Ovation - 8829 Ladue Rd, St. Louis, MO 63124
Raised amidst the unspoiled beauty and rugged life of Alaska's coastal waters, Shalie Dahl Moore, Fisherman and Founder of Wheelhouse Fish Co. brings a rich heritage of commercial fishing to her work. Her early years on the family boats, F/V Whidby and F/V Rebel Isle, harvesting wild salmon, halibut, and shrimp, have shaped her passion for the sea and its bounty.

Wheelhouse Fish Co., rooted in Shalie's childhood experiences and the unique Alaskan fishing culture, now serves the community of St. Louis. Shalie's tireless dedication helps bring the unparalleled freshness and quality of Alaskan seafood to the local tables. This Saturday‚Äôs event is more than a meet-and-greet. It's a chance to connect with Shalie, listen to her captivating stories, and taste the sea in her offerings. Adding to the allure, an exclusive Italian White Wine tasting will guide you towards sublime pairings for your seafood dishes.
 
Available to Purchase (subject to change)
(Note: Fish filets, portions and shrimp are flash frozen and vacuum sealed.)
 
  • Sockeye Salmon Filets (appx. 1.5-2.5lbs)....$27.99 per pound
  • Halibut Portions (appx. .5-1.25 lbs.)...$26.99 per pound
  • Rockfish Portions (appx. .75-1.25lbs)...$16.99 per pound
  • Jumbo Spot Prawns....$29.99 per pound OR $44.99 for a 1.5 pound tray
  • Mixed Spot Prawns (sized M, L, XL and Jumbo)...$26.99 per pound OR $40.00 for a 1.5 lb tray
  • Sidestripe Shrimp (size Medium, U30-40/lb)...$19.99 per pound. These are Individually Quick Frozen at sea so you can take out as many, or as few, shrimp as you wish and defrost rather than having to defrost the entire tray like the Spot Prawns.
  • Hot Smoked Salmon Strips...$14.99 for an 8 oz. package
  • Smoked Coho Salmon...$16.99 for a 6 oz. can
  • Smoked King Salmon...$18.99 for a 6 oz. can
 
Advance Reservations
If you can't make it on Saturday to purchase from Shalie, we are taking limited reservations in advance, similar to our Union Loafers bread reservations system. Please call the store at 314-727-6464 to reserve your items!

If you email us, we will send an email confirmation with your reservation. IF YOU DO NOT RECEIVE A CONFIRMATION, WE DO NOT HAVE YOUR RESERVATION.
Sockeye Salmon Fillets and Halibut Portions.
Rockfish and a Jumbo Spot Prawn Tray.
Mixed Spot Prawns and Hot Smoked Salmon Strips.
Frequently Asked Questions
 
What makes Wheelhouse Fish Co. unique?
Shalie was raised working on her family's commercial fishing boats, the F/V Whidby and the F/V Rebel Isle, harvesting wild salmon, halibut, and shrimp on the coastal waters of Southeast Alaska.

Wheelhouse Fish Co. is inspired by her upbringing and the unique lifestyle of Alaskan fishermen and families.

Why is this fish better than what I can find at my typical fish market?
Wild seafood is harvested in a manner that promotes the long-term health and stability of ocean ecosystems. Responsible fishing practices focus on maintaining fish populations, minimizing bycatch, and preserving marine habitats, helping to safeguard the delicate balance of marine life.

Many coastal communities throughout Alaska have relied on wild seafood as a significant part of their cultural and traditional heritage for generations. By choosing wild seafood, you support these communities and their way of life.

Isn't fresh fish better than frozen?
At the end of the day, ‚Äúfresh‚Äù fish at the grocery store may not always be as fresh as you think. The reality is, unless you live on the coast or near a fishing port, you‚Äôre likely not eating truly fresh fish (meaning fish that has never been frozen).  Wheelhouse Fish Co. products are flash frozen, which preserves its flavor and texture. All of this is locked in until the moment you‚Äôre ready to thaw and prepare it!

How should I defrost my catch?
Thaw frozen seafood in the fridge overnight or in a plastic bag under cool running water ‚Äì never in warm water or at room temperature. 
 
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