Bedrock Wine Co. began in 2007 in a converted chicken coop on the outskirts of the town of Sonoma. The fruit, hailing from his family’s Bedrock Vineyard and Teldeschi Ranch, was hand pitch-forked into a small destemmer and fermented outside under the sun and stars in redwood fermenters. In somewhat dubious timing, the first wines were released 10 days after the collapse of Lehman Brothers, an event which reinforced Morgan’s strong feeling that wine should be economically accessible to as many people as possible.
